Dependent (=receiving payments to advertise or sell the products they write about) Establishments

Style and Fashion Blogs (Advertorials)

Definitions: › Definitions › MarketingDefinition: An ADVERTORIAL is a form of advertisement in a newspaper, magazine or a website which involves giving information about the product in the form of an article.    Accessed 21/8/2019


Whilst the content of these dependent sites might be suboptimal or wrong at times and ignoring any issues and concers relalted to conflicts of interest, we find that, nonetheless,  sometimes we can pick up interesting information from these sites. 


Type: Fashion site on a fairly basic level, dependent, advertorial.

This French website, founded in 2004 by Serge Massinignan, calls itself: " 1er blog mode homme : conseils et tendances mode masculine" - it is clearly about fashion, and no real proper style advice is given.  The fashion is male, and based on what I would call the nonspecific outer suburban US approach, with a French slant, of course, and the occasional attempt to throw in a blazer or jacket.  It sells or endorses numerous fashion-related products, and many of them are decribed in the blog.  Most of this site will not help to develop good style or to be well-dressed, but there are exceptions, and especially the sections "Histoire de la Mode" and "Basiques" include some good contributions.   Many of the websites below are also discussed in this blog.


Type: Shopping website, dependent, advertorial.

This English website was founded in 2012 by Craig Landale, who moved from Leeds to London.  It is not focused on being well-dressed and on good style, but espouses the nondescript unselective approach that is centred around what I call the usual outer suburban garb for males.  It is essentially a shopping website with some advertorials, and hence the first pop-up I get on the home page is the prompt to contact a personal shopper.  The archive is structured well and easily accessible.


Type: Commercial shopping website, product promotions, dependent, advertorial.

This is unashamedly a commercial testimonial websites about what the author subjectively likes, with conflicts of interest being part of the design of this site, and commercially promoting goods is seen as "authenticity and honesty":


"Okay, so here’s what goes down on the blog. Authenticity and honesty is everything. Thank you for continuing to support the blog and the brands that I feature."


"I currently work on this blog full time and I want to bring you only the very best content. Simply put, I only create and share what sits right with me. I’m able to work with some of my favourite brands on here and that’s great. It’s so important to only work with brands that I like. If I didn’t, what would be the point of all of this?

Paid, unpaid, sponsored or not sponsored, it all comes down to what I like. On occasion I am paid to create and this will be disclosed, along with being gifted products on occasion. The constant aim is to create content where whatever it is, the linear ideal running throughout is that it is authentic to my personal style and lifestyle.

I do not use affiliate links on my blog posts. I simply link it because I think it’s cool and I want to share it with you."

"Previous partnerships

MR PORTER, River Island, Topman, H&M, John Lewis, French Connection, Specsavers, Bellroy, Oliver Spencer, Jigsaw, Whistles, LG, Tommy Hilfiger."


See, accessed 21/8/2019.


The author follows the fashion of the outer suburban US approach: "Most menswear outfits start with a t-shirt. It does not matter if you are at work or as far away from work as possible...".  That summary on the home page sums it up.

Reference:  Accessed 22/8/2019.

Carl Thompson

Type: Commersical shopping website, product promotion, dependent, advertorial.

The founder and owner of the brand Hawkins and Shepherd, which is focusing on selling their shirts, has his own website, which helps attracting attention to his clothing products.  Based on the US outer suburban taste, it nontheless tells us what to wet to Henley (1) and Ascot(2), albeit not very convincingly.


An interesting contribution was about the Revivial of the Jocks & Nerds Magazine, with the J&N founder and owner Marcus Agerman Ross discussing why he went advertisement-free:

"I value complete control and the ability to do something of value over advertising. Besides, advertisers ultimately destroyed what we were doing in the first place so it’s much better not to have them."(3)  



 (1)  Accessed 22/8/19

(2)  Accessed 22/8/19  Accessed 22/8/19



Probably the leading menswear etc. website in Finland.


"I may or may not have dealings with some of the makers or stores presented on the site. These are mentioned in the texts. Praise is never given if not duly deserved and my opinions are not for sale, and I’ve lost advertisers by being earnest."